Jim Emad is the sole proprietor of Bentley’s on 27. He’s been working in Charlotte for over 25 years. Most recently, he was the General Manager at Lavecchia’s Seafood Grille. Prior to that, he worked for 17 years at The Fish Market Restaurant, formerly on Morrison Blvd., in South Park. Jim Emad is a seasoned restaurant operator who now has his own dining room in which to display his style of food, wine, and service.
Bentley’s on 27, his first restaurant, has been in development for almost two years. In December 2003 he located the unique space at 201 South College Street atop the Charlotte Plaza Building. In one month’s time he formed Lauren Taylor, Inc. (the names of his daughter and son) in order to bring Bentley’s (the family name of his wife, Kay) to fruition.
Jim’s vision includes classic French dishes prepared and presented at the table with the use of a gueridon. The gueridon, a mobile cooking cart used in French tableside service, is rarely seen in dining rooms today. In response to the casual bistro style, now ubiquitous in restaurants, Jim wanted to bring some excitement and theater back to the dining room. French tableside, a service style close to Jim’s heart, was the obvious choice.